Contrasting Web2 and Web3 Publishing: NFTBOOKS vs. Amazon

4 min readAug 9, 2023

The world of publishing has experienced a profound transformation with the advent of blockchain technology and the rise of Non-Fungible Tokens (NFTs). Among the leading players in this rapidly evolving landscape are NFTBOOKS and Amazon, each representing a unique approach to publishing. In this article, we delve into the differences between Web3 Publishing, exemplified by NFTBOOKS, and the more traditional Web2 Publishing model employed by Amazon.

Understanding Web3 Publishing and NFTBOOKS

Web3 Publishing takes advantage of blockchain technology and NFTs to revolutionize content creation, distribution, and consumption. NFTs serve as distinctive digital assets that grant ownership of specific pieces of content, including books, music, art, or videos. NFTBOOKS, a prominent platform in this space, empowers creators to tokenize their works, granting them direct ownership and control over their content.

Unlike conventional publishing platforms, NFTBOOKS champions a decentralized approach by cutting out intermediaries like publishers and distributors. By doing so, content creators receive fair compensation for their work and establish a direct connection with their audience, fostering a deeper sense of community.

Amazon and Web2 Publishing

Amazon, a global online retail giant, has long held a dominant position in the traditional publishing world. Operating on the Web2 Publishing model, it relies on a centralized system, where content creators often need to navigate agents, publishers, and distributors to reach their readers.

While Amazon’s reach and convenience are undeniable, it also exercises significant control over book pricing, promotion, and distribution. Authors frequently encounter challenges when negotiating fair royalties and retaining ownership rights, as they find themselves subject to Amazon’s infrastructure and policies.

Ownership and Control in Web3 Publishing